Dark social refers to any digital channel where content is shared, yet clicks from the channel to a website are not traceable. Hence, ‘dark’. Though we have mentioned dark social before, new research shows that the problem is worse than previously thought, especially in Asia-Pacific… (READ MORE)
Marketers’ spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook’s dominance in social.
Tech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by both brands and platforms.
Get the best search news, tips and resources, delivered each day. Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google debuts a brand new… (READ MORE)
Marketing technology is growing up fast. From its infancy in direct mail to email and desktop web-based adolescence, all the way through to an adulthood of mobile, social, and programmatic ad buying, the first three decades of marketing tech’s life… (READ MORE)
No fluff – just the best news in paid search marketing every week. Upon logging into Google Merchant Center today, you’ll be greeted with a new welcome message announcing a whole new look for what often seemed like the neglected stepchild… (READ MORE)
With over 3.5 billion searches per day, it’s no secret that search engines like Google have become a key place for consumers to find products and services. It’s the reason people like me have a job!
The majority of companies looking to start a new SEO program would like to improve their overall search presence, increase brand visibility and drive new visits.
Pay attention to that last piece — new visits.
While new visits are important, when it comes to purchasing decisions, most people visit a site more than once. In fact, according to a recent report by Webloyalty and Conlumino, the average consumer consults about five channels before making a purchase, meaning the people converting are likely going to be return visitors.
As SEOs, it’s important not to get hung up on optimizing only for new visits. We also must focus on the buying cycle itself to ensure we are giving our customers the information they are looking for when doing their longer-term research.
We also must think beyon..
The post Moving your SEO program beyond discovery appeared first on Top Seo Soft.
Many well-known retail brands use Twitter to connect with shoppers, offer deals, and market the items they sell. Those brands can inspire small retail businesses …