New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday.
Optimize With the Optimize integration, advertisers will be able to create and test landing pages tailored for specific campaigns, ad groups or keywords. For example, a travel site could customize a landing page for the query “family friendly hotels” with a family-centric image of kids playing in a pool and test it against an image of the hotel’s exterior.
Tailor/test landing pages targered at keyword level via Optimize in AdWords. Coming in months. #GoogleMarketingNext pic.twitter.com/er5S20Suem
— Ginny Marvin (@GinnyMarvin) May 23, 2017
Optimize came out of beta at the end of March. The testing and personalization solution ties in with Google Analytics. Users can drag and drop page elements in a visual editor without having to use developer resources or edit raw HTML.
Also on the landing page front, a new landing page report section will be added ..
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