ClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challenges currently facing advertisers, and how can these challenges be overcome?
So you’ve been spending copious amount of time publishing content on Twitter, Facebook, LinkedIn and maybe a few other social media sites. You’ve gone as far as spending a sizeable chunk of your marketing budget running Facebook ads. You can clearly feel the difference. Your audience is beginning to engage with your brand. You […]
The post Conversion Tactics To Use On Your Paid Social Media Audience appeared first on Search Engine People Blog.
In today’s world, there are three basic types of marketers: Those who LOVE Facebook Ads; Those who HATE Facebook Ads; Those who swing between the poles of LOVE and HATE, depending on their Ads results. In fact, you’ve probably read hundreds of stories of how people run “Crazy-ROI” Facebook Ads campaign. 50%. 100%. 1’000%… […]
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Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about how it’s impacting advertisers & what you should consider doing in response. Close Variants The […]
The post Exact Match vs. Close Variants: Difference & Impact appeared first on Search Engine People Blog.
Google announced yesterday the launch of “shortcuts in search”, which will allow Android users in the US to access quick answers on a range of topics with the touch of a button.
Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon.
With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for […]
Post from: Search Engine People SEO Blog
LinkedIn PPC: 5 Common Mistakes To Avoid
Written by Robert Brady, Righteous Marketing
The post LinkedIn PPC: 5 Common Mistakes To Avoid appeared first on Search Engine People Blog.
Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally.
To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs).
Setting up online presence for your business can be overwhelming. So much to plan and so much to invest (in terms of both time and money).