Sign up for our daily recaps of the ever-changing search marketing landscape. Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10 agency considerations… (READ MORE)
‘Customer engagement’ is a concept so nebulous, and so often used, that it’s lost meaning in the marketing world. What is customer engagement, what metrics should you use to measure it, and what tools are available to help you capture the right data?
Great news for aspiring chefs and CPG marketers: Pinterest just announced a slew of food-related updates.
The post Pinterest’s New AI Tool Will Reverse Architect Recipes From Food Porn appeared first on Social Media Week.
Google’s out today with a warning for anyone who is distributing or publishing content through syndication or other large-scale means: Watch your links. Google’s post reminds those who produce content published in multiple places that, without care, they could be violating… (READ MORE)
At a recent Econsultancy event I moderated a discussion about AI (more correctly, machine learning and deep learning) and marketing. It became apparent that although the power of this technology is very much appreciated in a number of guises (including… (READ MORE)
With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. If you already have sophisticated behavioral email programs up and running, then…good news…you don’t have to read any further. However, if you are just getting started with your behavioral messaging programs, this […]
Ever feel like you don’t get that much attention on Facebook? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to get some time in Facebook’s spotlight unless you know exactly what to do. The trick sounds simple: You have to optimize your […]
The post How to Write Facebook Status Updates That Will Leave Your Audience Coming Back for More appeared first on Neil Patel.
Ever dreamed about saving the world? How about just making a difference? As in, a real, meaningful difference. There are … Continue reading The Nice Guys: Three Great Nonprofits Using Mention for Good
The post The Nice Guys: Three Great Nonprofits Using Mention for Good appeared first on The Mention Blog.
Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen on Twitter (which is saying something), in which an SEO declared unequivocally that “organic search traffic beats paid traffic for every… (READ MORE)
The travel industry is increasingly turning to content-led strategies to create and nurture relationships at all stages of the customer journey. And it’s paying off: a 2015 Aberdeen study showed 7.8x higher year-on-year traffic for content marketing leaders versus followers. Conversion… (READ MORE)