‘Customer engagement’ is a concept so nebulous, and so often used, that it’s lost meaning in the marketing world. What is customer engagement, what metrics should you use to measure it, and what tools are available to help you capture the right data?
The post Do Visitors Trust Your Site? How to Improve Website Credibility [Infographic] appeared first on Red Website Design Blog.
The post Do Visitors Trust Your Site? How to Improve Website Credibility [Infographic] appeared first on Top Seo Soft.
Do you like to binge-watch a TV series? I don’t do it often. Hardly ever, in fact. But yep, I’ve done it before. For me, it’s one of life’s simple pleasures. Every once in awhile, I’ll find a series totally “binge-worthy.” It can make you a little crazy, especially if you spend the better part [click to continue…]
Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche companies have emerged, nearly as many have folded, and major new technologies have come and gone. In contrast, search seems dull: it’s still the best-performing and highest-spending channel by far, but the makeup of the industry and the basic way in which ads get delivered haven’t changed much. So despite its massive importance to marketers, search is never the sexy topic at conferences or a frequent mention in industry articles.
As a result, the industry has missed one of the most powerful changes in the last decade of ad tech: the rise of people-based search. In the last year, with little fanfare, Google has launched two features that dramatically expand the power of search marketing: “Customer Match” and “In Store Conversions.”
Customer Match Customer Match is a tool that allows marketers to use first-party data to optimize their bi..
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The post Landing Page Design Tips: How to Convert Website Visitors into Leads [Infographic] appeared first on Red Website Design Blog.
The post Landing Page Design Tips: How to Convert Website Visitors into Leads [Infographic] appeared first on Top Seo Soft.
New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday.
Optimize With the Optimize integration, advertisers will be able to create and test landing pages tailored for specific campaigns, ad groups or keywords. For example, a travel site could customize a landing page for the query “family friendly hotels” with a family-centric image of kids playing in a pool and test it against an image of the hotel’s exterior.
Tailor/test landing pages targered at keyword level via Optimize in AdWords. Coming in months. #GoogleMarketingNext pic.twitter.com/er5S20Suem
— Ginny Marvin (@GinnyMarvin) May 23, 2017
Optimize came out of beta at the end of March. The testing and personalization solution ties in with Google Analytics. Users can drag and drop page elements in a visual editor without having to use developer resources or edit raw HTML.
Also on the landing page front, a new landing page report section will be added ..
The post AdWords gets Google Optimize & Google Surveys 360 integrations appeared first on Top Seo Soft.
ClickZ’s recent Ultimate Guide to Marketing Automation webinar explored how marketers can harness automation software to boost revenues while also providing a more timely and relevant experience for prospects and customers.
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The post Advanced SEO: 11 Link Building Tips for Higher Website Rankings [Infographic] appeared first on Top Seo Soft.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land: Bing launches bots for local businesses
May 22, 2017 by Greg Sterling Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana.
[Podcast] The Google I/O 2017 recap: Lens, Assistant & more
May 22, 2017 by Matt McGee In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday.
Study argues Yelp drives higher conversions than Google and Facebook
May 22, 2017 by Greg Sterling 92% of respondents said they made a purchase after visiting the site.
5 reasons why websites still matter to local search in 2017
May 22, 2017 by Wesley Young More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this is..
The post SearchCap: Bing local bots, Yelp conversion & Google I/O recap appeared first on Top Seo Soft.
Routines. We all have them. Some we follow daily—consciously. Others we follow on a subconscious level, unaware of them. Whatever they are, routines are incredibly powerful. Over a span of time, the right routines can be key contributors to both our personal and business successes. If you’ve read any of Tim Ferriss’ books or listened [click to continue…]