Sign up for our daily recaps of the ever-changing search marketing landscape. Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms it’s rolling… (READ MORE)
Sign up for our daily recaps of the ever-changing search marketing landscape. Google is testing dashboards in AdWords Report Editor. Optmyzr’s Frederick Vallaeys noticed the dashboards on Tuesday. After building tables or charts in the drag-and-drop Report Editor, advertisers can embed them… (READ MORE)
Content on Facebook could very well be entirely video in five years.
The post 4 Common Traits of Viral Content appeared first on Social Media Week.
Do you like to binge-watch a TV series? I don’t do it often. Hardly ever, in fact. But yep, I’ve done it before. For me, it’s one of life’s simple pleasures. Every once in awhile, I’ll find a series totally “binge-worthy.” It can make you a little crazy, especially if you spend the better part [click to continue…]
It’s brand-planning season in the pharmaceutical industry and therefore a useful time to reflect on how this foundational process can be enhanced to better serve us to deliver on the promises of “customer-centric” and “multichannel” communications. Here’s a look at… (READ MORE)
Are You Being Difficult? How the “Hidden Work” in Your Onboarding Emails Kills New User Engagement (And What You Should Do About It)
Have you ever tried to take apart a high-end file cabinet? We’re talking about the kind built with such thoughtful design that it makes a room look like the “after” shot on an HG-TV home makeover show…instead of the dingy unfinished basement “before” shot. If you have, you know that taking apart a cabinet like […]
In some ways, it’s a great time for the media and those working with it. Content formats are versatile and … Continue reading How to Protect Your Brand Against Fake News and Alternative Facts
The post How to Protect Your Brand Against Fake News and Alternative Facts appeared first on The Mention Blog.
Earlier this year, I suggested why removing 30 second unskippable ads could prove to be a positive thing for brands. Well, Google has only gone and backed up my point (thanks guys) with research showing that shorter ads can be… (READ MORE)
Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche companies have emerged, nearly as many have folded, and major new technologies have come and gone. In contrast, search seems dull: it’s still the best-performing and highest-spending channel by far, but the makeup of the industry and the basic way in which ads get delivered haven’t changed much. So despite its massive importance to marketers, search is never the sexy topic at conferences or a frequent mention in industry articles.
As a result, the industry has missed one of the most powerful changes in the last decade of ad tech: the rise of people-based search. In the last year, with little fanfare, Google has launched two features that dramatically expand the power of search marketing: “Customer Match” and “In Store Conversions.”
Customer Match Customer Match is a tool that allows marketers to use first-party data to optimize their bi..
The post The silent revolution of search appeared first on Top Seo Soft.
From cabins in Cornwall to treehouses in Hawaii – Airbnb offers unique and enticing accommodation around the world. Its latest listing is even more unusual, with the brand promoting the entire country of Sweden as the ultimate place to stay…. (READ MORE)